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Jim came to Wilmington from Texas via Miami to open Two Wheeler Dealer, and to be close to the surf. He is now celebrating 36 years in the business. His first bike was a kid's Schwinn and his first road bike was a Raleigh Grand Prix. At least 80% of Jim's time is spent on the sales floor, so that he can promote his philosophy that bikes are fun and that the buyer needs to be happy. Jim competes in triathlons (he became an Ironman at Ironman Brazil in 2004), enjoys mountain biking and goes surfing and snowboarding with his two sons.